Our first and most important goal is to get our clients into the business school of their choice. This process starts with understanding the candidate, who they are and their experiences. Then collectively we decide how they should structure the essays to portray their story as a unique candidate. We believe that this is the most critical part of the application process because often times candidates, in particular those with international backgrounds believe that a high GPA and GMAT scores are a sure way to get in. This definitely is not the case as most people applying to the particular schools have already met the minimum grade requirements and as a result our focus is to make sure that the candidate stands out through their essays.
 
Another common mistake that many MBA applicants make is that they do not fully research the programs they are applying to and therefore cannot tailor their essays to the specific requirements of that school. Their essays are vague and a 'one size fits all' approach is often the downfall for many applicants. Whether clients are pursuing a full time, part-time or executive MBA program, it is important to remember that each school's program is going to be different; their goals are different, their admissions criteria will be different, and as a result the candidate's essays need to be different!
 
Lastly, we are so confident of our proprietary approach that we invite all our clients to a free 15 minute session so that they can get to know us and we can give them some basic free pointers on how to structure their application. In addition given our vast experience in the field, we are also uniquely positioned to advise candidates on which schools they are most likely to get into.